The Economist: White out of Red Social & Digital
Everyone has an all-time favorite campaign. But very few of us are lucky enough to get the chance to actually work on it. Like a lot of copywriters, AMV’s classic “white out of red” work for The Economist was always at the top of my list. And for years, I thought it would work brilliantly as a subscription campaign across social and digital channels. So it was incredibly gratifying to bring this revered work into a new medium and a new era, and even more so to see the impact it had on new subscriptions.
Climate change campaign.
To tout the Economist’s unparalleled coverage of the climate change crisis, I engaged an agency that had a long history with the brand: AMV in London. Our campaign’s simple message, “Cold truths for a warming planet,” reflected The Economist’s hard-hitting, no-nonsense approach to the topic.
2022 International News Media Awards: Third Place, Best Initiative to Acquire New Subscribers