JOHN LONG


 executive creative director/writer
 johnalong@gmail.com | Twitter: @janthonylong

The Economist: White out of Red Social & Digital
Everyone has an all-time favorite campaign. But very few of us are lucky enough to get the chance to actually work on it. Like a lot of copywriters, AMV’s classic “white out of red” work for The Economist was always at the top of my list. And for years, I've thought it would work just as well in social and digital. So it was incredibly gratifying to bring this revered work into a new medium and a new era.


Climate change campaign.
To tout the Economist’s unparalleled coverage of the climate change crisis, I engaged an agency that had a long history with the brand: AMV in London. Our campaign’s simple message, “Cold truths for a warming planet,” reflected The Economist’s hard-hitting, no-nonsense approach to the topic. 

AWARDS
2022 International News Media Awards: Third Place, Best Initiative to Acquire New Subscribers