JOHN LONG


 executive creative director/writer
 johnalong@gmail.com | Twitter: @janthonylong

The Economist: White out of Red Social & Digital
Everyone has an all-time favorite campaign. But very few of us are lucky enough to get the chance to actually work on it. Like a lot of copywriters, AMV’s classic “white out of red” work for The Economist was always at the top of my list. And for years, I've thought it would work just as well in social and digital. So it was incredibly gratifying to bring this revered work into a new medium and a new era.