Chemours: The Many Faces of Chemistry
To encourage young girls to pursue a career in science, we created a series of films for National Chemistry Week that celebrated the achievements of women chemists. With just a tiny $5,000 media spend on Twitter, it captured a whopping 73% share of voice for the week, and attracted 2.6M impressions.
RECOGNITION
The campaign was featured in Adweek's "Editor's Choice."
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