Samsung Galaxy Fold: Folded Logo
To signal the new era in smartphones with the launch of the Samsung Galaxy Fold, we broke the most important rule of branding: we messed with the logo. The day before Samsung’s “Unpacked” event, without any kind of explanation, Samsung changed all of the company’s social media profile images to our folded logo. And the internet got the message: In just twenty-four hours, and with zero dollars spent, every major media outlet was talking about it.
AWARDS
2019 Clio: GOLD - Design
2019 LIA: GOLD - Design, Product Promotion
2019 LIA: BRONZE - Design, Logos
2019 Cannes Lions: SHORTLIST - Social Engagement, Digital & Interactive Desgin
2019 Cannes Lions: SHORTLIST - Brand Communications Design, Art Direction
2019 Cannes Lions: SHORTLIST - Brand Communications Design, Typeography
2019 Best of Ogilvy: In the book