TaskRabbit: Task and You Shall Receive
After our first campaign for the brand (see below) established what TaskRabbit did, this year, we sought to create a new campaign that focused on an emotional benefit. The completion of a task is highly rewarding, so that became our focus. An Effie Finalist.
NYC Subway Ads
I'm particularly fond of these long copy ads, written specifically with New Yorkers and the subway in mind.
TaskRabbit: Do Away With To-Do
This was the first campaign we created for TaskRabbit, a client we won in 2018. Through research, we found a large majority of our audience had very low awareness around the brand, so we wanted to make sure the campaign was functional and clearly defined their services. Preroll video was supported by out of home in New York and San Francisco.
This work was an Effie Finalist.
Out of Home: New York City