Starbucks: The Summer Game
Starbucks asked us for a summer promotion that would both impact sales (summer is traditionally slow for the company) and drive loyalty. But instead of advertising, we created an in-app mobile board game that encouraged Starbucks fans to explore different stores and menu items--and rewarded them for doing so.
The results: 150k new rewards members and a 30% increase in store visits during non-peak hours.
The game was such a success and drove so much business that it’s become an annual event for the brand.