executive creative director/writer | Twitter: @janthonylong

DICK'S Sporting Goods Super Bowl: Real-Time Social
DICK'S wanted to do something memorable on social for the Super Bowl. The problem was we'd just won the business a couple weeks before the game, and the budget was tiny. But they loved our idea: 8-bit style replays of the game's highlights--in real time. The execution took a lot of planning, and required designing an entire set of players, animating a set number of plays--and then quickly putting each piece together right after a big play happened.

We created 8-bit versions of everything from the coin toss to the halftime show, starring Katy Perry and Lenny Kravitz.

This play sealed it for New England.

And of course, Bill Belichick is wearing a hoodie.