Chemours: The Periodic Table--Something to Sing About
Chemours, a spinoff of DuPont, was a new brand and had little awareness. So for National Chemistry Week, we created a social campaign for STEM educators, parents and students that brought to life the periodic table of elements. Using old school, stop-motion animation and original music, each group of elements got it's own unique treatment. We completely dominated social conversation for the week, beating out much more established brands with larger budgets.
AWARDS
2017 Shorty Awards: WINNER - Art Direction
2017 Shorty Awards: FINALIST - Shoe-string Media Buying Strategy
2017 ECHO Awards: SILVER - Art Direction
