JOHN LONG


 executive creative director/writer
 johnalong@gmail.com | Twitter: @janthonylong


Chemours: The Periodic Table--Something to Sing About
Chemours, a spinoff of DuPont, was a new brand and had little awareness. So for National Chemistry Week, we created a social campaign for STEM educators, parents and students that brought to life the periodic table of elements. Using old school, stop-motion animation and original music, each group of elements got it's own unique treatment. We completely dominated social conversation for the week, beating out much more established brands with bigger budgets.

This campaign won the brand's very first awards, a Shorty and an ECHO.