Costa Sunglasses: Jungle Fish Documentary and Campaign
Costa is the leading sunglass brand for fishermen. We created a documentary film Jungle Fish to promote Costa's efforts to establish a sustainable sports fishing industry in the remote corners of Guyana's rainforest. I helped craft the story we wanted to tell, worked with the director on the final edit, wrote title cards for the movie, named the film and we produced the trailer as well as all of the marketing materials (print, DVD packaging, and an award-winning website). The film was awarded the LightStay Sustainability Award Award from the Sundance Institute and was distributed by Hilton Hotels Worldwide. The campaign won a Gold ADDY in the Integrated Campaign category.
Jungle Fish Poster/Print Ad
Part of the campaign, and a Bronze ADDY winner by itself.
Jungle Fish DVD Packaging
Jungle Fish E-Zine