Gerber: Magnolia
Introduced in 1928, The Gerber Baby is one of the most iconic brand symbols and recognizable faces in the world. To bring much-needed attention to the country’s adoption crisis, and to demonstrate our philosophy that “every baby is a Gerber baby”, we replaced the original Gerber baby with Magnolia.
AWARDS
2021 One Show: MERIT - Non-traditional & Guerilla Marketing
2020 Cannes Lions: SHORTLIST - Excellence: PR Craft