Barclays Investment Bank: Countryside and VCA Campaigns
Barclays, one of the world's oldest consumer banks, also operates the seventh-largest investment bank in the world. They wanted to establish their expertise and experience in dealmaking across key industries to a C-Suite audience. Our approach was to anchor the communications in documentary films, which we used to create broadcast, social, online advertising, and rich media. Countryside (above) is one the UK's largest homebuilders, and VCA (below), based in Los Angeles, is the leading operator of pet hospitals in the US and was recently acquired by Mars.