UiPath: Reboot Work
UiPath, the world leader in Robotic Process Automation (RPA), has a bold ambition: to unleash human potential by changing the nature of work itself. In their view, we’ve become slaves to the technologies that were supposed to make our lives better, and we spend too much of our day managing them. So they make software that automates a lot of these tasks, and frees people up to do the stuff that really matters. This spot brought to life the campaign tagline we created that won the pitch for the business a year earlier. And we managed to produce and shoot it all remotely during the pandemic.