executive creative director/writer | Twitter: @janthonylong

TD Ameritrade: #RealRetirement
People hate talking about saving for their retirement. So if you're a financial services company like TD Ameritrade, how do you raise this topic without turning them off? Our idea: mock the phoniness of traditional retirement ads to get our customers thinking about their #RealRetirement. We created meme-like images featuring snarky headlines and stock photography and shared them on Twitter, Instagram, and Facebook.