Samsung: Galaxy Fold Launch
Samsung’s Galaxy Fold was the most radical redesign of the smartphone since they were introduced in 2007. So it deserved a radically-different global launch campaign. The out of home, in major cities around the world, declared in Korean, “The future unfolds.” Our film became the most-watched Samsung video of all time, with nearly 21M views. I led and won the global pitch for this business, the agency's first major B2C assignment for the brand.
2019 Cannes Lions: BRONZE - Design, Social Engagement
2019 One Show: SHORTLIST - Out of Home
2019 One Show: SHORTLIST - Social