JOHN LONG


 executive creative director/writer
 johnalong@gmail.com | Twitter: @janthonylong


Samsung: Galaxy Fold Launch
Samsung’s Galaxy Fold was the most radical redesign of the smartphone since they were introduced in 2007. So it deserved a radically-different global launch campaign. The out of home, in major cities around the world, declared in Korean, “The future unfolds.” Our film became the most-watched Samsung video of all time, with nearly 21M views. I led and won the pitch for this business, the agency's first major B2C assignment for the brand.

AWARDS
2019 Cannes Lions: BRONZE - Design, Social Engagement
2019 One Show: SHORTLIST - Out of Home
2019 One Show: SHORTLIST - Social




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