The Washington Post: Super Bowl
I led the pitch that won this account, and shortly after, we were given a daunting assignment: create the Washington Post's first Super Bowl spot...in less than a week. Working closely with the Post, we got Tom Hanks to voice the spot, and in the end, made a bold statement about the importance of a free press.
It was a success: we were one of only seven brands that earned a "Touchdown" rating by Ad Age. We placed #13 on USA TODAY's "Ad Meter" -- beating out some of the splashier competition such as Bud Light, Stella, and Peter Berg's Verizon campaign. And we earned praise across the political spectrum, from John Kasich to Tim Cook. We even earned a nice shout-out from our rivals.
Editorial: Mark Woollen and Associates.
Democracy Dies in Darkness: Digital Campaign
The Post added “Democracy dies in darkness” to its masthead in 2017. Using nothing but type, animation and provactive headlines, we brought this iconic phrase to life in a digital subscription campaign.