executive creative director/writer | Twitter: @janthonylong

The UPS Store: "Essential."
The UPS Store's annual convention for franchisees was cancelled due to Covid-19, so they asked us to produce an internal film they could send as a "thank you" to these heroic small business owners. The US government had declared The UPS Store an essential business, so that became the heart of our idea. Our clients were so moved by this work, they put media dollars behind it and ran it as a broadcast and digital campaign.