As the social and digital agency of record for Jägermeister, we had to produce a great deal of content across all social channels every month. The brand was unfortunately known for '80s metal and overconsumption. So we made an effort to elevate it, and lend it a new sophistication.
Our efforts didn't go unnoticed: we were named the #1 spirits brand on social, beating out the likes of Jack Daniel's, Bacardi and Jim Beam.
Jägermeister: Reach for the Darkness
Jagermeister always shows up in a big way on Halloween. And we thought Halloween promotions had grown stale. So we took inspiration from Orson Welles' "War of the Worlds" stunt and updated it for the digital age. We made comedian Lil Dickey disappear on Facebook Live and earned 33 million impressions in 48 hours.