Colgate + Google: Brush With Me Voice App
Google's digital assistant can check the weather, control lighting, and play your podcasts. And now, thanks to my team at Ogilvy and our client Colgate, it can help your child brush her teeth. To get the thing to work, we literally taught Google how to speak kid, and programmed the code to understand their adorable mispronunciations. We also applied Google Cloud’s Machine Learning Engine, so the more kids interact with Brush with Me, the more variations the application picks up over time.
Colgate: Brush With Me Videos
We also created four music videos--one for each character--to give parents another tool to help them with the dreaded end-of-day brushing struggle, and to bring the Tooth Rex & Friends world to life for their kids.