executive creative director/writer | Twitter: @janthonylong

Philips is mostly known for lightbulbs, TVs, and other consumer electronics products. But they're rapidly transforming into a health tech company, and one of their business focuses is on improving the quality of sleep. So to promote their suite of sleep technology products, we took on the challenge of helping group of professionals in the “City That Never Sleeps” overcome their sleep issues. This documentary was the centerpiece of a socially-led, digital campaign.